We noticed our email list (and popularity of our e-newsletter) has grown since using [CommPartners' e-marketing] service. It was a cost-effective (and track-able) alternative to emailing within our AMS for us.

— Rachel Stutesmun, Director of IT Education and Member Products
International Association of Fairs and Expositions

e-Marketing
CommPartners’ seamlessly integrated Web-based solutions offer anytime-access email, e-newsletters, Web-fax, e-forms, surveys, list management, tracking and reporting.

Our expert designers, marketing and technical consultants will take care of the technical setup details, and provide training for you and select staff.

With our suite of tools, anyone you authorize can compose, manage, send and track powerful, professional e-communications—complete with high-level graphics and interactive response mechanisms. No special software or technical expertise is required.

Just think about all of the ways e-marketing can impact member/client outreach efforts...

  • Gather and organize valuable marketing data by embedding surveys and forms in emails. Our solutions provide real-time analytical reporting and email delivery and response status updates.

  • Engage readers with interactive, dynamic e-newsletters—that you create in minutes, from any desktop. Each article headline can automatically hyperlink to a hosted online version (a mini-Web site) of your newsletter, or drive clients to your Web site.

  • Manage contact groups and access detailed e-recipient behavior histories, and it’s easy to populate this data into your AMS/CRM database and segment active members to meet your marketing objectives.

  • Ensure the highest levels of deliverability for your e-communications, with pre-send diagnostics and our expertise on avoiding Spam filters, white-listing tips, and more.

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e-Marketing Advantages

  • Deliverability tracking. Real-time, detailed metrics and reports.
  • Affordable. e-Marketing is more cost effective than other channels.
  • Increased touch. Good e-marketing elicits responses and emotion.
  • Immediate. Keep stakeholders informed as often as needed.

e-Marketing | How It's Used

  • Expand and retain members/clients, e.g., member renewals.
  • Inform your base about industry news, benefits, offers, etc.
  • Reinforce other communications venues (print, blogs, podcasts).
  • Heighten awareness and participation for events and programs.