This was the first time CMAA did a Webcast--and it was hugely successful. We found this to be a great vehicle for getting information to members instantly and still being able to create a face-to-face meeting experience.

— Ron Rosenbaum, Sr. Vice President, Marketing & Communications
Club Managers Association of America
Webcasts
Whether your Webcast event is live, mock-live or on-demand, the right combination of media will help you communicate effectively to large audiences.

As its name implies, a Webcast is a broadcast via the Web of live, delayed or recorded audio and/or video transmissions, much like TV or radio broadcasts. Webcasts are generally one-way presentations in which information is ‘pushed’ to an audience.

We recommend Webcasts when the primary goal is to present information (versus a focus on the interaction between panelists and participants). Generally, once an audience exceeds 200 people, the quality of interaction diminishes.

Webcasts are ideal for many outreach efforts, such as marketing and membership initiatives. Why? It’s easy to determine attendees’ interests from registration information, survey and poll responses, and questions submitted using Webcasts’ chat windows.

Expert Webcast support options > EventProducer | EventTrainer | EventPortal

Branded tools – we offer custom branding for every aspect of your Webcasts. Ours is a truly comprehensive branding package, because we build tools for every aspect of your Webcast programs.
  • HTML e-invitations
  • Online registration portal - live Webinars and recorded, on-demand viewing
  • Webcast meeting rooms
  • Resource pages
  • Online assessments/quizzes and certificate generation
Webcast technology and post-event media > Conferencing Products

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Webcast Advantages

  • Easy. Webcasts are quick to implement, with immediate results.
  • Professional. Your reputation is on the line—trust our experts.
  • Financially-savvy. Lower costs per attendee and higher ROI than in-person events.
  • Wide-reaching. Available to those who can’t physically attend a meeting.

Webcasts | How They're Used

  • Share information with a dispersed, even international audience.
  • Reduce costs—man-hours, resources consumed and travel expenses.
  • Generate leads that load directly into your CRM/AMS database.
  • Add affordable wow-factor that makes meeting planners look like superstars.
  • Record live Webcasts to create flexible on-demand programming.